Keller Report on Automotive Remarketing

Remarketing has come front and central to the automotive industry. Profits and losses for manufacturers, lenders, fleet owners, and the auctions themselves now depend on remarketing strategies and tools not available even a decade ago. Rapid change has come to this industry yet many wonder whether it has improved remarketing? Does your organization understand the changes taking place in this industry today? Have you taken advantage of new solutions and seen results or just added to your workload? Are you wondering what the future holds?

This report addresses these concerns as analyzed by noted automotive industry analyst Maryann Keller. With over 30 years experience, a keen analytical mind, and deep personal contact with the top executives across the automotive arena, Maryann Keller reveals to you her insights and predictions. Your key questions and expectations of the future will be reinforced, altered or even changed entirely after digesting this exhaustive report. Key questions will be answered including:
  • Does the choice of remarketing channel make a difference in price received? If so, why? If not, is there something missing?
  • What does the ascade effect of remarketing mean and how does it impact my portfolio of vehicles?
  • What actions and strategies do smart fleet vehicle owners employ to maximize their remarketing efforts to gain the greatest value?
  • Are online channels negatively impacting auction values?
  • Will eBay Motors ever be an effective tool to remarketing fleet vehicles to retail buyers?
  • How does remarketing change the behavior of bank lessors?
  • Are physical auctions merely a relic of days gone by or will they hold a central role in future remarketing?
  • Do rental car companies face new challenges remarketing an ever increasing pool of isk cars?
  • Can lessors better predict future residuals? And why were residuals so wrong just a few years ago?
  • Have dealers changed their behavior in buying cars online versus the physical auction? Will the pay more online and when?
  • What key trends are occurring that I need to know about today?

This greater visibility of the remarketing function prompts much discussion about the future directions for the remarketing industry. This report, by noted industry analyst Maryann Keller, encompasses the scope of the industry and notes those trends and conclusions that will likely affect future directions.

This report, published in August, 2005, is a must read for the major participants in the remarketing industry. These include fleet managers and consignors, banks and auto finance companies, auction companies, large wholesalers, automobile manufacturers, new and used vehicle dealerships, and other service providers to the remarketing industry.

About the Author

Maryann is a principal of an automotive consultancy, Maryann Keller and Associates, that serves companies in the automotive, auto retail and related businesses. During a 28 year career on Wall Street Maryann was named one of the top three auto analysts on Wall Street for twelve consecutive years. She is noted for her candid opinions and thorough research on auto and automotive component companies.

This Report is available for $300 in one of two formats: Print Version or PDF

To order click on the order button or call us at 800 320-4418 ext 101.

To order click on the order button or call us at 800 320-4418 ext 104.

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