The relationship between auto financier and car dealer is one of the most important in consumer finance. To date, not enough attention has been paid to the quality of this relationship.
To enhance that understanding, the consulting arm of Royal Media ― publisher of Auto Finance News and producer of the Auto Finance Summit and the Auto Finance Performance Summit ― produces the Auto Finance Performance (AFP) data query and research service. In its fifth year, the AFP query provides quantitative and qualitative data on dealer perceptions of lender performance, in an effort to determine substantially and definitively which auto financiers are performing best. More precisely, the survey data determines lenders’ strengths and weaknesses, and identifies opportunities, thereby providing lenders with actionable insights for marketing and strategic planning.